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The Positive and Negative Effects of Social Media - How to Manage Wedding Client Expectations vs. Budget

Certified Wedding Planner Society

In an era dominated by social media, its influence permeates every aspect of our lives, including the wedding industry. This blog will explore the positive and negative effects of social media, and how to manage wedding/client expectations, while offering insight on overcoming the common hurdle of "sticker shock."

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Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library

Event Marketer: B to C Events

So to properly introduce itself, the company leaned on the power of the press to drive awareness and education with a media dinner and storytelling experience hosted at none other than the New York Public Library. More than 120 invited members of the press were welcomed into the iconic building on March 28. Agency: M Booth.

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8 Influencers Every Event Pro Should Be Following on Social Media

Planning Pod

Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Follow them for social media event promotion, experiential marketing ideas, and hashtag inspiration.

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Executive Q&A: BDG Media Talks Music Festivals, Gen Z and Capturing the Zeitgeist

Event Marketer: B to C Events

” –Lindsay Leaf, EVP-Experiential, BDG Media For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife. Music to any marketer’s ears.

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Social Media for Wedding Planners: Tips From Shaun Gray On How To Build a Lucrative Social Following

Planning Pod

Consumers are savvier than ever, and they want to get to know the people and brands they’re working with, which means seriously elevating your social media presence. With commitment, work, and the right advice, you can create a social media account that will attract followers and bring in new business opportunities.

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How to Promote Your Event on Social Media in 2023

Eventtia

While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. With a formal, well-written press release, you invite relevant media, websites, and also influencers to be a part of your event so they can spread the word to their respective audience.

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How to Create Buzz With Social Media Event Marketing

Planning Pod

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. Choosing a social media platform. When it comes to social media, it’s pretty much impossible not to talk about Facebook. Facebook vs. everyone else.