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The 2024 It List: Recognizing the Top 100 Event Agencies

Event Marketer: B to C Events

For one, a surge in post-pandemic experiential activity has finally reignited industry spending and ROI as brands fully re-lean into live events to connect with critical audiences—and the agency community is swelling as it chases their dollars. What does it mean? That there are now more capable experiential agencies than ever before.

IT 109
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Don't Go It Alone! How Certified Wedding Planners Set You Up for Success

Certified Wedding Planner Society

Hiring a certified wedding planner is hugely important for three key reasons—their expertise, expansive resources, and essential support. First, certified wedding planners have undergone extensive training and testing to demonstrate deep knowledge across all aspects of wedding planning and execution of the event.

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Creative Wedding Bar Ideas That Totally Nailed It

Ruffled

Not only are they a fun, expected moments for your guests to see as they enter the reception and get in the party mood, they’re a wonderful way to add some continuity with your wedding colors,… Creative Wedding Bar Ideas That Totally Nailed It - Ruffled

IT 101
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Proposals for Planners: A Ring on It, or Not?

Rock Paper Coin

The answer, like most things in the wedding world, is a resounding “It depends!” ” Let’s break down when proposals are your planning BFF, and when they might be politely shown the door. Proposals: The Powerhouse Pitch Think of a proposal as your chance to shine. Crafting Your Proposal Tailor your proposal to each client.

IT 98
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Sleeves For a Summer Wedding – Can it be Done?

Style Me Pretty

So, if you’ve always imagined yourself walking down the aisle in a gown with sleeves but you just booked your summer wedding, panic may be setting in. Can you wear sleeves for a summer wedding, or will it simply be too hot? We’ve got great news–it can be done and we’ll show you how! Continue reading on Style Me Pretty

IT 89
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Brand Activation: What It Is, Why It’s Important, and How It Can Benefit Your Brand

By Chenai

Brand activation might be something you’re not familiar with or considering for your company, but not quite sure where to start. I thought I would pop together a quick guide on Brand Activation—what it is, why it’s important, and how it can benefit your brand. In this post: What is Brand Activation? Who Can Benefit From Brand Activation?

IT 52
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Bidet Brand Tushy Invites Consumers to Get ‘Butt-tized’ in its Mock Confessional Booth

Event Marketer: B to C Events

There’s no room for bashfulness when you’re a company that sells personal care products, and irreverent bidet brand Tushy proved as much on June 20 with its Coming Clean Confessional activation in New York City. The whole idea is that it’s time to come clean, let that go, confess and wash your sins away. Amen to that.

IT 97